8.11.07

Meeting 1: Names and Ideas

Group Members Attending:
Laura K.
Mike M.
Jesse A.
Vijayant S.

Group Members Missing:
Amanda D.

Discussion Overview:
  • Company name
  • Company identity (logo, colors, etc)
  • Product name
  • Product features and benefits
Company Name

The name that we came up with was "Sound Ideas". This came out of a list of various words regarding sound such as: sonic, wave, listening, boom, volume, blast. We also liked the words pure, organic and technology. We chose the name "Sound Ideas" because it has a double meaning: "Sound Ideas" can refer to the MP3 players that we create but it can also refer to a good idea.

Company Identity

Our logo, which we are still working on, is based on a light bulb - representing the word "ideas" - and sound waves. So far we have a working image of a light bulb as a speaker with sound waves coming out of it. Colors and schemes that we liked included black, silver, pewters and other metallic themes.

Product Name

We have yet to come up with a name for our product as we decided to do research on other MP3 players as well as design ours first before we pick a name. We decided to pick something with very little syllables, catchy and descriptive of the product (ie: the size of the the MP3 player).

Product Features and Benefits

Features that we would like to include are: different skins that you can change in one touch, a touch screen, audio, video, camera and USB/BlueTooth connectivity.

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